Target Market

My target market for my independent boutique is women who want to look good day and night. My customer is working in a professional setting where dressing the part gains her good recognition. Aside from work, she likes to be out of the house doing stuff. She's 23 - 39 years old who loves to shop but appreciates customer service. She is up on the latest fashion trends, but not obsessed with owning too many trends in a given season. Classics and staples are a must-have.